How To Increase Retail Sales

Communication

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There is a huge variety of easy ways to stay in contact with your customers. Free options like social media, SMS, WhatsApp, and email are great ways to reach customers and inform them of any latest deals or info that they would be interested in and this keeps your business at the top of their minds. This is also a great way to build relationships with costumers as once you get an understanding of their needs, these messages can be personalized to items you know they are specifically interested in.

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Emotional branding

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People are more likely to engage with something if they feel an emotional connection with it. Nike is a great example of a brand that taps into people's emotions, one of its famous lines is “find your greatness” and each ad is designed to create a specific emotion and need that can only be satisfied by a Nike product.

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The importance of a sensory experience

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A study by Caltech has found that customers are willing to pay more money for something they can physically see and touch.

Choosing the right music and smells to create a positive environment for your store can have an impact on people's moods. Make sure this matches the theme of your products, for example, stores that play jazz are perceived as more sophisticated. Other examples are estate agents that bake homemade cookies in a house before a viewing to make it feel more homely. There are so many different ways you can appeal to the human senses to elevate your brand. We have already covered taste and smell in this article which also adds to the sensory experience.

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Freebies/ Samples

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Offering customers samples or freebies is a great way to entice people into your store or encourage them to return. This makes the customer feel special and being allowed to try before you buy increases the chance they will buy from you.

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Surprise rewards

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Offering free rewards can be a great way to increasing return customers. By making the client feel important and cared for it will boost brand loyalty. Who doesn't love getting free stuff? This can be done with a loyalty program or by giving away surprise gifts. Be careful not to overdo this!

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